NFTs for music and digital artists - strategies, formats and case studies / On-demand



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Level: Beginner 

NFT brings new opportunities for creators to build audiences, promote products & profit from their creations. 

Participants will learn in this workshop

  1. Why do some NFTs succeed & some fail?
  2. What should my NFTs include?
  3. Which NFT format is the best for you?
  4. How to design, create & optimise your NFT project to maximise its chance of success?
  5. How to promote your NFTs (Introduction)?

Who is this workshop for?

Musicians, artists and creators who want to develop a deeper understanding on NFTs.

Creators who are serious about crafting their own NFTs.

Developers who want to have a deeper understanding of the NFT space and collaborate with other creators.

Session Learning Outcomes

By the end of this series a successful student will be able to:

  • Analyse, appreciate & scrutinise different NFT projects
  • Design, create & optimise your own NFT project to maximise its chance for success
  • Collaborate with other students in the NFT workshop

Session Study Topics

  • How to analyse a NFT project objectively?
  • What makes an NFT project good / successful?
  • What makes an NFT project bad / fail?
  • NFT as an “Audience Building” tool
  • How to make your NFT stand out from other similar NFTs?


About the workshop leader 

Heen is a London based music producer, artist and NFT educator.

As a creator himself, he is a classically trained pianist who has spent his life exploring sonic possibilities with classical, jazz, electronic and cinematic music. He joined ROLI as a full time product specialist after studying a degree in Computer Science, and since then have continued to combine his passions to his growing portfolio. 

Outside of ROLI, he is currently co-running Originally:Creative - a digital marketing consultancy for creatives, with a mission to help creators navigate & win in the digital space. So far they have worked with artists including: Jordan Rudess, Tomfoolery, Wharf, and other independent artists.